Dream Come True: Yahoo and MSN Surpass Google!
Posted on: July 27th, 2007 by Tony DesimasDream Come True: Yahoo and MSN Surpass Google!
Those are words of a headline that many frustrated webmasters dream of hearing.
Let’s face it, only if you are in Google’s top ten are you actually happy since studies show that roughly 60% of searchers do not go beyond the first page.
Here’s the good news. While Google seems to have North America and EU in the palm of it’s hands, it’s sorely lacking elsewhere. A new study of Asia-Pacific pc-users shows that Google sites trail Yahoo and MSN. The Asia-Pacific region includes nearly 284 million internet users aged 15 or older. That represents a third of the worldwide internet population.
Many analysts say that the Asia-Pacific region is the fastest growing region of the internet. Savvy webmasters would make their plans now targeting Yahoo and MSN’s Live search engines. Also keep in mind, although Yahoo Search gets a small chunk of US searchers, the site itself is the most visited website in the US.
Additionally, let it be known that Microsoft has announced that they will be building a new, super research center dedicated to search and ad technologies staffed by world class search scientists. Techcrunch.com calls the new team search engine “rock stars”.
The future looks interesting.
Tony D.
Rynert
From the UK I can’t see Google losing any significant share for some time to come. Everybody knows who Microsoft are already and if people don’t search on Live (or is it Liv?) right now that is not going to change anytime soon.
More and more I hear people say ‘Google it’, not ‘Search for it’ - that is a hard thing to break.